Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Nina
I would LOVE an orangey vanilla musk scent, personally. But yes, more in the woody/mossy category would be amazing. Oud is my favourite. I still think the scents need to be stronger/longer lasting though ideally. Looking forward to trying the sprays but none in Oud yet :(
Lynsay
Pink Sugarberry mint
Oud/sandalwood
Eucalyptus
Pink pepper pod
Lenor spring awakening
Danielle mcleish
I absolutely love lady million and would love it if that was made into a set one day its a timeless scent .
Or maybe like a summer or spring linen range like a clean breeze scent giving that fresh scent like your washings been out on the line .
But also i think a range for babies and little ones would be amazing too that are scented similar to johnsons bedtime etc as all mummies know those scents . There calming and soothing and its never been made into a laundry product before . Its always baby powder with baby ranges but i feel something like that would be much better
Alison Murray
How about:
Fig
Sea salt & moss
Luxury scent – Silky Woods Goldfield & Banks Australia
Akiko Ellis
This chart is really good. Now we need Aqua Fragrance.
How about Calvin Klein Eternity Aqua?
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