Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Julie O'Brien
They all sounds gorgeous however, I need the lemon one. Would be fab for spring/summer 🍋 💐
Sonia Harwood
These all sound great. Looking forward to trying them.
Chelsea
Golden Oud, Board Meeting and Country club
Shirley
Do you have a discovery bundle of all your new scents above?
Shirley
Love all of the above. I have asked in the past if you could produce little strips, like you get at perfume counters, so that scents could be smelled before ordering
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