Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Denise Dowson
Oh my goodness these sound absolutely gorgeous and I’ll rate my favourites in order😍
1st) when life gives you lemons.
2nd) Spa day.
3rd) Golden Oud.
4th) Soft Aura.
5th) Country club.
6th) Under the stars.
7th) Board meeting.
I would buy all of them in a heartbeat 💗
Sylvia Davis
They all sound fabulous!
Jennifer Ashton
Soft aura.
Golden aud.
board meeting
looking forward to trying
A suggestion would be a bottle for life in a colour/pattern of your choice
Sally Parker
First choice: 5 Golden Oud
Second choice: 1 Board Meeting
Third choice: 3 Spa Day
Polly
Country Club sounds amazing, I would 100% order it immediately!
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