Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Anne
Definitely Board Meeting and Golden Oud.
Sarah Fereday
Country club sounds too elitist and out of reach, inaccessible. Ifs not aspirational, it’s inaccessible and although scent may sound nice enough the name would prevent me buying.
Warren Archer
Golden Oud!
Linda C
Project 1, 2 and 7! Why don’t you do them in sample sizes, so that we can try them out and then vote for our favourites?
Pippa Kay
I like the sound of 2, 3, 4, 6, 7 but as someone mentioned I think being able to have a smell prior to purchase would be a great idea (scratch and sniff). It may also prevent you from missing out on an unexpected surprise fragrance.
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