Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Jade
These look amazing! I would love to get my hands on Spa day, When life gives you lemon, Country club and Soft Aura.
Sue Wootton
I’m a sucker for woody spicy tones so 1,2 5 and 6 sound great. I agree with sample packs ?!
Celia Holt
Country club pls and soft aura. Would have liked to have seen a woody/fruit/fresh astringent combo…
Emma
These all look great.. Was going to place an order but if these beastiezzzz are coming soon then I’ll hold fire n wait to get something new.. EXCITING!!!!! Will you be doing them in sachets too as these sachets are supa handie when I go away n able to take them to keep my clothes smelling supa good…. Have a great day… 👍🏽🙏🏼
domi Dalos
Lemons, Country Club and Soft Aura sounds amazing. But in all honesty all of them sound amazing! I love your concepts. When are you going to be in supermarkets?
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.