Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Judith
Noooooo!! You don’t understand. Tom Ford Santal Blush is one of my most favourite perfumes EVER!!! I need Board Meeting like RIGHT NOW!! 😭😭😍😍😍
K
They all sound incredible but Soft Aura and Country Club I will need immediately!! This is so EXCITING!!
laine
OMG!!! these honestly all sound epic, and would be trying the lot at different times, as I think some sound wintery and some fresher and more for summer, which is great! I wear Halfeti by Penhaligons in the winter, so my heart skipped a beat at the thought of ‘golden oud’, also the ‘board meeting’ sounds amazing (slightly strange name tho!)
All in all, please let’s have them all, sample sizes would be perfect! If I have one suggestion it would be to make the scents more long lasting please.
Jude7
Gosh Ciara ! These all sound great and I love that some of them are more ‘masculine’, ideal for guys living on their own. I love the sound of Country Club…if only because an ex boyfriend wore Guerlain Vetiver which I loved the smell of, and I’d probably choose Soft Aura as I wear Chanel Coco Mademoiselle perfume already. It would be great to smell that on my dried laundry :-) but I’d be happy to try any of them as they all sound so great.
These are brilliant and very different laundry concepts (to what is out there currently, and I hope if you do get to be stocked in a big UK supermarket that they don’t squeeze the uniqueness out of you !!!) and I hope they make it. Really smashing it out of the ring with these !!!
Kathryn Spinks
2,3,4,5 6 sound great sample packs would be good . Maybe spot on spray stain remover for stubborn stains .
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