Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Cax
I absolutely love the sound of 2, 3, 4 and 7. The idea of a new tester pack is excellent. Looking forward to some new scents for 2025.
Keeley
I would love to try spa day and soft aura
Isabelle
4&5 sound absolutely gorgeous, incredibly opulent
Scarlett
These all sound amazing! A couple of them would definitely appeal to the men in the house and the lemony ones sounds very summery. I hope they will all be available in the sample sachets in due course. Just had delivery of my current favourite ‘Oud’ so glad to see that this fragrance will feature in one of the new products.
Charlotte
Put me down for 1,3,5 & 7 please!
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