Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Helen
These all sound amazing! If I had to choose I woukd prioritise 2,3,5 and 7, but would honestly buy them all
Katherine
I would literally buy every single one of these, currently the top tier scents are oud and odyssey and these are all on that tier!
Lisa
Number 4 sounds amazing!
Leona
Wow! You’ve been busy. They all sound amazing. Can’t wait to try.
Inna
Ready to make a pre-order of 1 and 4 :) can’t wait they are available! I was looking for the products like yours for years! Please, do not stope changing the world to be a better place ❤️
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