Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Alma
I would choose 4 and 5
Peter
Golden Oud, Board Meeting & Country Cub sound fantastic to me & I’d definitely want to try all of them as Santal 33, Halfeti & Irish Tweed are some of my favourite scents !
Brenda Graney
Have you considered developing an ironing / steamer water? x
Brenda Graney
Please release a sample set. The ones which appeal to me are Board Room and Spa Day, but would definitely try all the others too.
Catherine Williams
When life gives you lemons is calling to me but Country club and Spa day also sounds appealing. Would love to try them.
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