Help us re-name this product!
In November we launched ‘Candy Beach’. It was meant to be our Flagship product. Our signature brand-coloured bottle and scent. But it quickly became our worst seller! 😂
The fragrance inside Candy Beach is absolutely gorgeous, and the bottle is arguably our most aesthetic. The fragrance is a unique blend of Vanilla, Dragonfruit and Musk… but the product just hasn’t caught on!
Do we need a new name? And does anyone have any good ideas? Or is there something else that’s holding back people trying the product? Let us know what you think before we go back to the beginning on this one!
Would love to hear from you 💜
457 comments
Anita MacDonald
I didn’t notice it- probably I’m in the demographic that thinks Candy beach is for young single blondes. If you made it fuschia pink and called it Barbie Bedtime, I think it would sell very well.
The Oud is aptly named, as we all love Halfeti etc, so that is the one for me. Plus date night is a vibrant colour.
Francesca
You don’t include it in the sample packs so how are people supposed to know how good it is unless they buy a full bottle? Id like to smell it but I would only want a sample first.
Emma Wells
If it is the best smell, you need a rename, because that’s what’s putting people off.
Island Dream
Beach Kiss
Sandy Kisses
Island Blooms
Ocean Breeze
Salty Kisses
These are my selections
Charlotte Burnell
Candy is not a word that is a sophisticated word. It’s very US and not a word we really use in the UK in my opinion. So Candy Beach doesn’t evoke anything. I’d do a special offer to get rid of the packaging you have to existing customers as part of a « help us rebrand. Or send a free sample to your customers and get their input. That’s a great way to engage with your customers. Ask customers to suggest a new name. Colour of the bottle isnt the best either. If it’s like Sol de Janeiro, which I love, how about Beachlicious! But haven’t smelt it so happy to do that if you want to send a sample ! Do t waste what you have. If your staff thinks it’s the best fragrance, I’d trust them!
Amanda
I love Candy Beach so much please don’t stop making it! I also love the name!
It might be because it’s not in the sample pack that you offer? Maybe try popping it into the sample/tester pack and see if sales pick up?
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.