Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Kerry L
1) Silver on Black pops and is classy eye catching
2) The Dark Days are Coming (Back To Black)
Step into the light (Blanc Slate)
3) Multi coloured print looks great
Siergs
1. Silver on black
2. Blanc Slate: Where Timeless Whites Begin/For Whites That Whisper Luxury/Your Whites, Their Finest Hour
Back to Black: Keeping Your Darkest Hues in the Spotlight/Protect the Shade That Defines Sophistication/Bringing Faded Hues Back to Life
3. Holographic print
Ashley Humphrey
Silver on black looks so classy and is clearer! I do love the black on black though! Just something about it that stands out
Jennifer Benyon
OMG YOU CHOSE MY NAME!! "Back to Black’ 👀🥳🥳🥳 that’s so exciting! Every time I use it I’ll know a wee piece of me went into it 🥰🥰
The silver on black is LOVELY!
I like the idea of going holographic on High Maintenance… but actually just making the writing multicoloured gives a clearer view of it being for all colours (though I do love the existing packaging… So not actually bothered either way in that one!)
Strap lines… Blanc Slate – “Whites get a do-over”
Back to Black 🤩 (I’ll be smiling about that for days now! 😂) – Welcome to the Dark Side
I’m.away to show EVERYONE I KNOW! hahaha 🤣🥰 love you guys! X
Jill Dowding-Walker
1. Silver on black looks classy and is easier for people with vision issues to see it clearly.
2. Blanc Slate – whites out stains and discolouration.
3. Holographic – makes a pretty statement because it represents myriad colour care.
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