Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Ella
1. Black and silver packaging
2. Tagline for back to black – hello darkness my old friend / return to the dark side
3. Holo lettering
Angela Paterson
Silver on black! Easier on aging eyes! 😳
Jane
1-Silver on black stands out better,looks more sophisticated
2-Tag line for Blanc Slate…It’ll be All White(On the Night)
3-Back to Black…Black is Back
4- Leave High Maintenance as it is.. Holographic looks tacky & too futuristic/
Nick Chapman
Hello
Silver on black simply because it stands out more, which will be necessary when you get your supermarket contract 😀
And, I think the Holographic option is best. Ciara can do her nails to match for the promotional video.
Katarina Pilic
1. Defo silver on black, how beautiful 😻
2. Back to black “Back to black”
3. Holographic
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