Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Kerry Long
1. Back to Black with Silver writing pops.
2. Don’t Fade to Grey, keep them White. Black writing on the white box.
3. Holographic.
If the packaging can be recycled that would be a bonus, especially if you can reduce plastic waste.
Amanda Stewart
Silver on black looks so good.Black writing looks good too but you can’t read it!
The holographic writing looks better on white packaging I think too x
Sandra
Silver on black
No Shade, Your Blacks will Amaze
See the light it’s brilliant White
Halographic
And leave the all colours as it is
Tallow & Ash my forever laundry guilty pleasure
Caroline Neale
Having the black writing makes it hard to read the package on the back to black I would agree with others that either silver or gold would make the boxing stand out, love the concept of the packaging being green may be having of re-fills so you can re-use the box,love the products you make 🥰
Sharon
1. Silver on black
2. Dark Colours: “Welcome to the dark side” or “Your darkest shades – Forever Bright” // Whitening: “Let there be light” or “No Grey Areas…”
3. Holographic
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