Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Silke Walton
Oh my god 😍😍😍the country club scent is the best, so fresh so clean so so nice. Please please please make this into a fabric spray 🥰
Dawn Rocco
Found the key under 7 toke me ages to find
Jen
Yassss i found the key! This has had me acting crazy for at least two days, internet stalking and all. Happy friday i found the keep. Mission completed! :)
Catherine Marlow
Found the key under when life gives you lemons
Deborah Lowe
Found the key under 7, when life gives you lemons 🍋
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