17 May 2023
To get involved in the development conversations, follow our Instagram page!What do you think of these fragrance concepts? If there’s any other fragrances you’d like to see in the range let us know in the comments and we’ll make another moodboard for it.
So far over 20,000 washes have been done on our initial range, and feedback on the first 6 fragrances has been amazing! But we want to keep bringing you awesome scents to fulfil our mission of making every wash load something to look forward to!
Fragrances with lots of depth take months to create, so we need to get future scents underway now. These are the moodboards we prepare for the master perfumers to create our bespoke laundry scents. Along the way we’ll be getting you involved in bottle design, color selection, and then physical product sampling where you guys will be able to test them, and have final sign off before they launch!