New Fragrance Concepts

New Fragrance Concepts

17 May 2023 

To get involved in the development conversations, follow our Instagram page!

What do you think of these fragrance concepts? If there’s any other fragrances you’d like to see in the range let us know in the comments and we’ll make another moodboard for it. 

So far over 20,000 washes have been done on our initial range, and feedback on the first 6 fragrances has been amazing! But we want to keep bringing you awesome scents to fulfil our mission of making every wash load something to look forward to! 

Fragrances with lots of depth take months to create, so we need to get future scents underway now. These are the moodboards we prepare for the master perfumers to create our bespoke laundry scents. Along the way we’ll be getting you involved in bottle design, color selection, and then physical product sampling where you guys will be able to test them, and have final sign off before they launch! 

Comments (6)

Ariel Undine March 13, 2025

New Concepts I’ve got loads!
A Blue Sparkly bottle
With the Scent similar to Ariana Grande CLOUDS perfume could call it Dream or Heaven or Angels Wings such a gorgeous feminine scent
And a Metallic Silver bottle with the scent of GOOD GIRL
Perfume could call it STARDUST or Silver Spark
💙💙💎💎

Ariel Undine March 13, 2025

New Concepts I’ve got loads!
A Blue Sparkly bottle
With the Scent similar to Ariana Grande CLOUDS perfume could call it Dream or Heaven or Angels Wings such a gorgeous feminine scent
And a Metallic Silver bottle with the scent of Good Girl Perfume could call it STARDUST or Silver Spark
💙💙💎💎

Claudia Litster July 30, 2023

Moulin rouge – an idea for the cherry scent.

Lucyanna Smith July 05, 2023

Omg yes please cherry 🍒 my favourite fruit & I adore cinnamon to date night is a needed scent for me. Would love a vanilla scent so cloud 9 sounds amazing to can’t wait.

Deborah Partridge June 19, 2023

I think a mood board thats fresh and free.

deborah kirby June 19, 2023

Date Night sounds really nice. two of my favourite scents,cherry and cinnamon

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