We keep seeing these comments!! So we have a question for you...
Everyone is loving Hopeless Romantic and wants to see it permanently in the range. 🥰 But here's the thing...we can't add another product into our already huge selection, so something has to go! 🥹
To be able to switch it up and keep laundry exciting, our goal is to keep at least 12 amazing fragrances in the range for you at any one time. So the question is, if Hopeless Romantic stays, who goes?
Watch the video and let us know which fragrance you'd choose to leave the range! 💜

895 commentaires
Mrs Joan Whyte
Not a lover of pistachio but i love oud
Julia Wheatley
Santal and oud to leave. Please keep cocoa, pistachio, lemon, icing on the cake, and romantic
Rabiah
Get rid of santal, such a light scent that clothes don’t even smell of it once dried!
Sm
My favourites are pistachio, date night and summer fling. Im not keen on duvet day and whilst I like the smell of the lemon one in the bottle I can’t smell a thing after the wash so either of those could go.
Valentina
Please focus on building a solid, consistent lineup of scents. Ideally 10 at most and sticking with them.
You would likely find more success analyzing sales and production data rather than relying solely on customer polls for basic inventory decisions.
While introducing or removing products might offer a short-term boost, consistency is what truly matters. Look at industry leaders like P&G or Unilever; their core products don’t just disappear overnight.
Furthermore, consumer feedback is much more effective before a launch rather than after.
On a positive note, the T&A range is good, and we do want to stay notified about news and updates. However, receiving an email every day is quite excessive. A weekly summary would be far more useful; at the end of the day, we’re talking about laundry detergent, not 24/7 world news
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