Was this lady being too honest? 🫣🤪😂🫶

1096 commentaires
Was this lady being too honest? 🫣🤪😂🫶

16 June 2026



Was this lady being too honest? 🫣🤪😂🫶

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.  

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you!  🫶

We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

 

1096 commentaires

Deborah Sheehan

Deborah Sheehan

I love the original packaging, I carry it around in my bag all the time, the packaging is recyclable, don’t like any plastic

L TIERNEY

L TIERNEY

I like the first one, A. The packaging keeps it nice and snug and the picture shows clearly what the product is.

Tamsin Bailey Treleaven

Tamsin Bailey Treleaven

I think C. I actually like the current packaging but it might not stamd out well on a retail shelf. Not A or B if you would need to use clear plastic in the packaging for the window – no unnecessary plastic please! Love the product though, keep doing what you’re doing!

Erica Maggs

Erica Maggs

I love the fact that you are an industry disrupter and aesthetically it’s pleasing but my first thought was little people thinking it is make up.
Prefer packaging of C or Archived Concept – messaging is direct

Sue Halls

Sue Halls

B definitely very stylist and is a great addition to your branding

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Sophisticated Fragrances

Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!

Clean Chemistry

Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.