16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry. Â
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you!  🫶
We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!
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1168 commentaires
Madeleine Ralph
C is the winner for me – it’s fits with the rest of the brand, especially the stain remover powder – it makes it look like a companion product!
Laura Barker
Packing C, B at a stretch.
I find A and B looks more like beauty packaging.
And, I really don’t mind the current final picture. I’d find it cheap looking if that plastic wrap style packaging at the start of the email.
I want something I can easily recycle (no plastic viewing). Shows what it is, clear instructions.
Lesley Bebb
Its B for me too, less packing, looks classy in and out of the box
Angela Nisbet
B. Less packaging, saves wastage. Using C means you would need to create a display box for presentation instore which costs more. Whatever the choice, the product is a game changer 👌
**Lucy**
B has less packaging so is better for the environment, though won’t people’s fingers leave residue on the bottle if they pick up, ‘look at it’, and then put it down again?
A is the next preference because you can see the image of what’s inside.
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