Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
What do you think of these?

Sophisticated Fragrances
Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!
Clean Chemistry
Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.
1554 comentarios
Nicole Kelly
I’d love spa day and golden oud, they both sound amazing!!
I’d really love for naughty and spice to be a regular addition. It’s potent and the scent lingers forever 😍
Kerry
I do a lot of washing so one of my issues is that the bottles don’t last 2 minutes and would have to keep reordering so i spend more.The stain removal is a big problem aswel so need a detergent to deep clean.These scents do sound amazing and I do think it would be good for a baby scent range aswel
Neil
They all sound amazing, can’t wait to try them all.
Carly Singleton
They all sound amazing and I’d be happy to give them all a try!!!
Jadwiga Arrowsmith
I really hope that the new products will smell like Candy Beach or Enigma or Celestial. You’ve discontinued all my favourites and soon there will be nothing for me to buy unless you design something similar. Don’t like Oud – too strong and heavy, don’t like Bahama Vibes – don’t fancy smelling like a coconut oil that I use for cooking.
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