Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
What do you think of these?

Sophisticated Fragrances
Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!
Clean Chemistry
Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.
1554 comentarios
Beth
5, 5, 5, 5, 5, 5, 5, 5, 5, 5, :) I love me some Oud!!!
Jane Rudd
3,4 and 7 are possibly the only ones that appeal to me. I dont want strong masculine scents which several appear to be, i have no interest in these. And having run a professional laundry and ironing service for a number of years, it is fresh, and still floral fragrances that my shirt gentleman comment on. Would like to see new fragrances have sample sachets available to try first before committing to a whole bottle, similarly sachets available to try before committing to fragrance sprays which are very appealing but only if you actually like the fragrance.
Jacqui Poole
Numbers 4 and 6 are my favourites but I would also buy numbers 5 and 7. These four all sound gorgeous! I know the other 3 that I didn’t pick will still be very popular although they are not for me. I can’t wait to try some of these new fragrances! Thank you for making ‘doing the washing’ a time of filling the house with wonderful smells. I have bought both my son and daughter several sets and they love them too, my daughter says when she walks back into her house after hanging her washing out the whole house smells wonderful! I do agree that sending samples out would be a very good idea, as mentioned in another post.
Tamara
I like the sound of Board meeting but the others sound too floral and sweet for me.
Lucy Howlett
I definitely think there is something for everyone here but I would still welcome a herby scent.
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