Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Margaret Clark
Love the scents of arpeggios, landing, and chanel no. 5.
Amanda Long
I would love a scent based on Amazing Grace by Philosophy.
Vicky Burd
Gourmandy chocolatey cakey apple pie baked goods!! And please please please, scent boosters! I want a STRONG scent without using half a bottle of fabric conditioner. ♡
Claire C
Rain and salted moss is beautiful!!!
tahli Jones
Recieved my first order today, I’ve been very excited!! Ordered 2 sample sets with one normal size aurora. I’m a little disappointed, the smell is nice but barely noticeable. After washing my clothes I can’t smell anything at all…
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