Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
230 comments
Dom
I would love a fresh, greeny scent or a clean aquatic one. More on the spring freshness side then wintery or summery florals.
Kristin
Musk
B White
I really liked the scent of the Candy Beach and could smell it even after clothing was dried. The scent of the Aurora though was very subtle and when washing was dried it wasn’t noticeable at all, which is disappointing.
Please could we have a lively Musk Scent and a Ylang Ylang?
Alyssa
pleaaaasseee something sweet for the girlies!! real caramel/chocolatey
also if you could somehow make one like commodity’s Milk that would be PERFECT!!
John
Bring back Enigma please… my favourite 🤩, thanks.
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