Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Lisa Cornwall
I love that you used my back to black idea.
Silver on black
Blanc slate. Silver on white
And I love high maintenance as it is.
Sharyn Davis
Silver on Black. Both look great, but silver is easier to read and looks very classy.
Taglines: ‘Shine Bright Like A Diamond’ and ‘Wait For The Blackout’
Holographic definitely!
Or black with silver lettering.
Debbie
I’d love it to be called: Back in Black
(ac/dc fan!)
Tagline – keep the fade away
I like the black on black effect for the box, looks awesome! ✌️
Sarah Jackson
Silver on Black. Both look great, but silver is easier to read and looks very classy.
Taglines: ‘Shine Bright Like A Diamond’ and ‘Wait For The Blackout’
Holographic definitely!
Selena
1 black on black (we’d know what it is, even if harder to see – it’s so classy we bought it!)
2 If we’re running with song themes, Hello darkness my old friend and shine white like a diamond
3 Yes to holographic
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