Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Rez
I’d like both boxes with holographic print if possible, or maybe gold foil on the dark powder?
“Fresh and bright, just like you want it”
“Keep that colour deep, dark and beautiful”
Gwyneth Benn
Looks like a lot of extra packaging to me – is it really necessary even though it looks nice?
Lucy
1) I love the the silver on black I can’t actually see black on black when u have vision proplems the same couloir on couloir courses proplems also courses proplems for thoses who are dyslexic.
2) back to black to keep darks dark
3) I actually like the idea of high maintenance word in multicolour then in pink to be fair I actually thought it was for whites just opun looking at it with out reading to description.
Jim
1 Silver on black – stands out more
2 Back to black – more punchy as a tagline, easier to remember (for promotional purposes) & says what it does
3 Definitely holographic – looks amazing & suggests premium quality
Amanda
1. Silver on Black to match Blanc Slate (and black is harder to read)
2. Back to Black Taglines
- Darkens More Than Your Drawers
- Keeps Your Darks As Deep As Your Heart’s Desire /Heart Desires
2. Blanc Slate Taglines
- A Fresh Start For Your Whites (keeps “Blank slate” theme)
3. Holograph is lovely, but don’t change unless it’s fully recyclable.
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