Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Gemma
1.Black on Black
2.Back to Black
3.Holographic is tacky and won’t stay the course. Pink doesn’t make me think clean?
Maybe less is more?
I am dyslexic and the colour doesn’t affect my ability to read.
When are the more masculine scents coming out.
Lindsey
1 – I love the black on black but with people with sight issues I think it is more sensible to do the silver.
2 – Tagline ‘show a little darkness some love’
3 – Go holographic.
Louise Burton
Definitely holographic writing. Don’t complicate it too much – back to black everyone knows what it means. Power whitener’ keep it simple. I’m waiting on these I need both.
Linda Jay
1. Silver on Black – much better for people with limited vision.
2. Back to Black!
3. Holographic looks great!
Gail Findlayson
Silver on black better for people with sight problems!
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