Help us re-name this product!
In November we launched ‘Candy Beach’. It was meant to be our Flagship product. Our signature brand-coloured bottle and scent. But it quickly became our worst seller! 😂
The fragrance inside Candy Beach is absolutely gorgeous, and the bottle is arguably our most aesthetic. The fragrance is a unique blend of Vanilla, Dragonfruit and Musk… but the product just hasn’t caught on!
Do we need a new name? And does anyone have any good ideas? Or is there something else that’s holding back people trying the product? Let us know what you think before we go back to the beginning on this one!
Would love to hear from you 💜
457 comments
Teit Neiiendam
Hi TALLOW + ASH…
To be honest, I never tried it, but Candy Beach is not a name I would associate with a “signature product “!!!! I found it very feminine and to me as a male it looks like do to the colour of the bottle like it would be a sweet scented laundry shampoo… by the look at the notes in the product it’s not !!!! I would change the colour of the bottle ( something more neutral ! Black or cobalt blue ! ) name as a flagship product to me should be more about your “ point of difference “ your scents , perfume… A modern classic ! “ mellow notes “ , “ New linen, “. “New scent “ “ No Crap “
Just a few ides …
Kind regards
Teit Neiiendam.
Sruthi Scaria
Rename and relaunch. It would be a shame to scrape the product all together.
Name idea: Spring blossom
hayley
I would say rename it. To me candy beach makes me think of sweet or sickly. So maybe something with a coconut or candy floss type smell.
I think the name could make people think it is a overpowerful sweet smell instead of a more natural, sofisticated small.
Hannah
Euphoria
Den Pickup
The name suggests a very sweet and sugary product, coupled with the pink bottle, made me dismiss it straight off without even looking at the fragrance notes. Now that I have, I would say the name and colour branding have perhaps done it a disservice and need a bit of tweak!
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