Help us re-name this product!
In November we launched ‘Candy Beach’. It was meant to be our Flagship product. Our signature brand-coloured bottle and scent. But it quickly became our worst seller! 😂
The fragrance inside Candy Beach is absolutely gorgeous, and the bottle is arguably our most aesthetic. The fragrance is a unique blend of Vanilla, Dragonfruit and Musk… but the product just hasn’t caught on!
Do we need a new name? And does anyone have any good ideas? Or is there something else that’s holding back people trying the product? Let us know what you think before we go back to the beginning on this one!
Would love to hear from you 💜
457 comments
Sofia
What about Candy Coat? Cause the fragrance coats the wash?
Kris
Rename it…. Something like ‘Enchanted Fusion’ or ‘Sensual Whispers’ the bottle is lovely
Claire Gowson
I love these conversations! Makes me really engage with the brand. Other organisations should take lessons from you in stakeholder engagement.
Anyway, I didn’t repurchase as I didn’t find the scent was as lovely as some of the others. I love the Sol de Janeiro signature scent but actually didn’t find this to be too similar, and a little too sweet for me. So it wasn’t the name or the packaging for me. I think I just prefer other smells. By all means include it as a sample though and I will reconsider!
Lisa Parker
Candy Beach isn’t included as a scent in your discovery samples, so perhaps it isn’t selling for that reason? I’m working my way through the samples and recording details of my favourites in order to order full sizes, but I wouldn’t consider ordering Candy Beach without smelling a sample first.
Ellie
Fruit Punch, maybe?
(Sorry I know I’ve already commented once!)
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