Imagine if you could have your own laundry product that you designed, and only you could buy!? One of our amazing customers, Jennifer, won the Enigma competition last year and has been designing her very own laundry shampoo + conditioner! 😍
Your own personalised scent?
Sophisticated Fragrances
Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!
Clean Chemistry
Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.
640 comments
Louise Keane
Jasmine, Tonka, Patchouli
Angie Merry
I would love a Coconut, Jasmine & Honeysuckle aroma, or one like a Christmas Bailey’s (Irish Cream) Mmm ….
Catriona Rae
My mum passed away on 12 September 2025, aged 90. Gardening was her passion, so I would design a fragrance in her memory and name it “Marlene”. Among her favourite flowers were roses, jasmine, sweet pea, so I would base it on those scents.
Nico H
Tobacco, leather and musk 😍
porcha wright
My own brand would be notes of grapefruit, quince, and jasmine.
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