Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Karen Sephton
Adore the sound of Board Meeting (love those more traditionally masculine scents) and When Life gives you Lemons sounds the perfect opposite fragrance. I’d snap these up!
Derek Bambrough
They all sound pretty damn good but I’m especially keen to sample Board Meeting and Golden Oud
Michelle Wrench
I love the sound and f them all!
Ana Martins
Love love the idea of Spa Day and When Life Gives you Lemons!!
Jo
I would particularly love Board Meeting, Country Club and When Life Gives You Lemons-these would be AWESOME !
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