Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1774 comments
Caron Ford-Wilson
2, 3 and 4 sound lovely to me. Are any of these similar to existing scents but just rebranded/re packaged?
Golden Oud and Under the Stars sound familiar
I think if these are totally new scents it is important to be specific about that. Someone might for example, really dislike Aurora and think that Soft Aura is the same or similar. Also I’d be interested to know if you will still have the original range ? I’m keen to try some of the new ones but still love duvet day
Clare
3 and 5 sound lovely, I would definately try these.
Kazza Fiona
Ooh they all sound lovely but spa day and soft aure…Happy to do some testing for you 😃
Caroline Stone
3,4 and 7 for me.
Jo Dowsett
Number 5 , my favourite perfume is Halfeti
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