Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Faye Harrison
I really think you need to do samples of any new scents, as £11.99 for the risk of buying bottles you dislike gets expensive
Faye Harrison
1,3,and 5 for me. Would love to see some woody scents in the range. I need a new favourite after candy beach was discontinued
Lise
Love the sound of Country Club (2); And the lemons one, too (7)!
Elias Turnbull
sound great especially 1 , 4 and 7
im late to the game but wheres your Baccarat rouge 540 or Hibiscus Mahjad
Alison Mitchell
Love the idea of all but please please increase the perfume content for a scent that lasts
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