Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Julie T
They all sound amazing and I particularly like the sound of Spa Day, Soft Aura and Under the star but would love a sample pack with them all in!
Amber Hitchman
wow my husband would go crazy for Country Club! My personal favourite is Spa Day. I think I’d buy a case of that!
Joseph Walker
Board meeting, country club and lemons sound incredible!! Board meeting feels more Autumn with lemons being spring and country club being summer?!!
ND
Love love love county club, spa day and side aura. Green Irish Tweed was my husband’s wedding scent and I can imagine washing towels in spa day 😍
Rebecca Kennedy
Wowwwww so exciting! Neroli portofino please please please!
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.