Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Emma
I hate the names Board Room and Country Club. But the scents really appeal to me. I love the Sandalwood and Cedarwood fragrances, Odyssey is my current favourite!
Debra Findlay
1-5
Any samples?
Would love to road test for you. How do I get involved with testing new products?
Justine
1 and 5 – I like the strong earthy scents all year round
But 7 for the summer laundry, sunshine & holidays
Oh. Are there going to be refills for the laundry cleanse sprays too – please x
Jen Conn
Why no sweet scents ? I’m new at buying from Tallow & Ash but I was really looking forward to trying Icing on the Cake, Candy Beach and Cocoa Butter Kisses but they are all gone now.
T Coleman
Love love 3 spa day and 4 soft Aura. What percentage of your fan base are parents with kids/families? Will a product called board meeting appeal to your majority demographic? Maybe it is brought in as a seasonal line to test the uptake first?… just a thought.
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