Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Nicola Williams
They all sound gorgeous. I would like to try all of them
Sharon Annal
I’m torn between ’ spa day ’ and “golden oud”
I love the thought of it being comforting, cosy, warm and luxurious all at the same time but not spicy!!!
Nat
All sound great however definitely number 2 😃
Michelle Smith
Spa day sounds great.also board meeting if it’s a nice executive man type smell x
India
I want them all 😍
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