Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1774 comments
Der
2 & 4 look and sound 🤩
Clare
I love the sound of 5 6 and 1 amazing keeping my washing fun 🤩
Shanice
We need a sample pack of them all because how can you decide if you’ve not had s whiff of this deliciousness
Shanice
Omg I want to try them all!! They sound divine 0
Kathryn Hilton
Can’t wait to try soft aura and under the stars.
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