Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Emma Maclean
Oh my, Ciara they all sound amazing .. I would love to try all of these scents on my laundry.
Victoria
Amazing concepts! So keen for Golden Oud as Halfeiti is my absolute favourite. Also love the sound of Country Club (although maybe not name?) and Spa Day.
Bex
I have just started my Tallow + Ash journey and loving it. I am washing items in different scents to suit the occasion! Cant wait to try out the new scents, “Spa day”, for my towels, “Under the Stars”, for my bed sheets, and “When life gives you Lemons”, gym clothes….
Chris Dewey
Wow! Amazing work team!! I’d like to try 1 and 6. 2, 3 and 7 get a yes from me and 5 is a yes, yes, yes!!!
Lauren Thompson
Yes yes to Golden Oud and Under the Stars.
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