Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Chris McHugh
Big yes to Golden Ould Life gives you lemons
Would love some form of dryer sheets!!
Theresa Divers
Under the stars please, definitely.
Katherine Tellum
1 and 5, but happy to try them all!!
Lily Elle
Love the scents and inspiration for Golden Oud! for the name maybe pay homage to the bazaars of the middle east where the spices can be found in abundance? Personally I feel ‘Golden Oud’ straight out tells me what it is but I’d like to be able to guess from the scents what the inspiration is ☺️
Imogen Rawe
I am most excited by the sound of 3, 4, 6 and 7!
Especially Spa Day :)
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