Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Leanne Clark
Wow wow. So many incredible scents there. We need more woody bold scents so this excites me. 1,2,3,5,6 would instantly go in my basket.
Karen
Under the Stars , Soft Aura and When Life gives you Lemons are definites for me , I’d definitely purchase .
Maisie
2,3,4,6 sound amazing
Lauren Bee
No 7 sounds lush! A nice fruity one
Laura Gordon-James
1,3,5&6
All sound amazing.
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