Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Chris
1- absolutely! I’m championing for more masculine fragrances.
2 – yes!
5 – would be a nice compliment for oud.
I’m thinking about how these would blend with other fragrances too (shampoo from one and conditioner from another)
Cath moores
There are some amazing new scents here, my favourite would be Country Club, Spa Day, Under the Stars and When Life Gives You Lemons
Can’t wait to try them :o)
Jayne Watson
Soft Aura sounds amazing as Coco Mademoiselle is my favourite perfume. I would use this for all my clothes. Board Meeting would suit my 16 year old son who is obsessed with smelling nice. The others all sound wonderful too.
Victoria Ellis
2,3,5 & 7 big fat yes! If number 4 had a Narcisso Rodriguez Poudree vibe I’d be all over it! I currently use Icing on the Cake to compliment my perfume x
Diana Arday
The Lemon and Spa day would be amazing! As we’re talking scents please could we get a few more fruity ones like:
-Strawberry and Crème
-Crisp Apple
- Orangey Peachy Pear (or just bring back Summer fling!)
-Grape and Cotton
-Watermelon Sugar
Thanks and love your products!
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