Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Bev Keeton
4,5 6 and 7 sound lovely x
Louise Parker
All sound lush! Particularly excited about the ‘when life gives you lemons’ 🍋 🍋
Stacey Jones
Soft Aura is based on my two favourite perfumes, so would be perfect. They all sound absolutely incredible though. 1,3 and 5 are also winning for me. Great mood boards.
Maria Johnstone
Wow!! All look fab, but has to be 1 and 7 for me, wonderful to have these new scents to look forward to 😍
Shaw Bryant
Please release all of them! They all sound amazing! 💜❤️🙏🏻
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.