Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
CC
Country Club, Soft Aura and Under the stars get my vote.
Paris
Absolutely stunning. Soft aurora, spa day and country club sound beautiful
Vanessa Bowman
They all sound lovely
BATH COUNTRY PETS Emma Edwards
Some of those sound just perfect, particularly looking forward to Spa Day, and 5, 6, 7.
Rachel
Oh amazing, I cannot wait to try some of these. I’d love number 4 and 5 as they are based on my ultimate favourite perfumes.
I also loved the trial scent Enigma, please keep it going as a regular (I wish I had ordered more).
I would also like to take this opportunity to thank you for the amazing work you do. From what was a tiresome chore, is now a delight to do. In fact, I find any excuse to drop cloths into the washing basket, even if they are clean. Used a kitchen towel once, in the wash it goes; the jumper worn for a couple of hours, again, in the wash it goes.
A possible new product recommendation: Scent balls to go in the tumble dryer (something like the Ecoegg, with replacement scent booster sticks), mmm devine.
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