Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1775 comments
Andy Dixon
I’m a huge fan of Green Irish Tweed and Guerlain Vetiver so number two would be awesome.
Katharine Bell
I love the Board meeting concept, creamy sandalwood is not something you have already. It would work for all occasions and would be longer lasting as a fragrance.
I also like the idea of a citrus/neroli fragrance for the summer.
Hayley
Ermmmmm…… truthfully! I can’t wait to try them all 😬
Moria
I love the looks and sound of soft oud, under the stars and spa day 😍 yes please 🤎💜🤍 I ready to purchase. The all look amazing to be honest. Gentle on my pocket lol
Marina Mason
At this rate I’m going to have to get a longer laundry shelf!!! I absolutely can’t wait for ‘Soft Aura’, my go to fragrance is La Vie est Belle, and the ‘Golden Oud’ and ‘When life gives you lemon’s sound absolutely heavenly….who knew I could be so invested and excited about laundry fragrance at my age 💜💜.
You guys really are smashing it out the park.
Can I ask if the option of a powder version is on the horizon, and the option to refill at HQ for us locals 😍
Kindest regards -
Mazz
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