Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!

1775 comments
Sue Eugenio
2,5,6,7 and don’t forget The Salted Moss!!! Divine
Julie S
Country Club and Soft Aura sound amazing I would definitely add those to my laundry cupboard.
Alison Lawson
1,3,5 & 6..i’d defo try these scents, the descriptions sound like they would smell amazing..just love what you ate doing, the scents so far are mind blowing amazing..ally x💖💖💖💖
Ann Mckeever
When life gives you Lemons you take it with both hands. Love lemons.
Mairearaid MacDonell
1,2,6 and 7 sound lovely But if I had to pick only 1 it would be number 2 Country club
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