Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜
1027 comments
Louise
Bright Lights
Louise C
Back to Bright works for me as if looking for a whitening powder I would be drawn to something named the opposite of dull :-)
Marie croman
Whitewash
All white
White lightening
White on white
Bright white
Brilliant white
Diane Matthams
How about luminescence
Abby
Pure W+ash
White W+ash
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