Was this lady being too honest? 🫣🤪😂🫶

16 June 2026

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you! 🫶

We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

1146 comments

Fiona Starkey

B or C

June 17, 2026 at 9:59 pm

Josh

Personally I don’t think the packaging is the problem I quite like the current one. I think it’s the pen itself. The plastic feels a bit cheap. I think a matt plastic one would work better and look a lot better.

June 17, 2026 at 9:33 pm

Susan Leonard

C is the option that I think would make me buy the pen (if I didn’t already have it). I like the QR code and I think the larger packaging will make it more visible on the supermarket shelf.

June 17, 2026 at 8:15 pm

Victoria

I love the original package! But if I had to chose between the 3 I would say A.. I’m obsessed with this product and have recommended it to friends, family and clients :)

June 17, 2026 at 8:01 pm

Jess Scott

I like the look of option C packaging, but I’ve never tried the stain pen so it’s a cheeky choice based on no knowledge!

June 17, 2026 at 7:17 pm