Was this lady being too honest? 🫣🤪😂🫶

16 June 2026

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you! 🫶

We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

1178 comments

Louise Broadhurst

For people who don’t already know what the product is, and need to see what it is they are buying I think option B is great and the best option out of all of them, personally I’m not keen on options A and C but rather like option B and also the archived concept. It’s to the point, states what it is, what it does, shows the product clearly so you can see what you are getting and has attractive coloured packaging.

June 16, 2026 at 7:14 pm