16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry.
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you! 🫶
We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!
1178 comments
Jeanette Ferguson
I like A 👍
Sam R
C for me. A & B feel too similar to makeup packaging, plus from a practical perspective are way to stealable! 🤣 Too many years working in retail haha!
C Whalley-Hunter
C
Karen Franklin
I prefer c it explains everything and also you can scan the code and get more information which is brilliant
Jane
I like C but having worked in retail i think the other options with softer sides would see a lot of empty packets left on the shelf. I actually thought the orignal was ok it’s the silver that puts me off and cheapens the look
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