16 June 2026
Was this lady being too honest? 🫣🤪😂🫶
We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮
But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂
We are trying to do something different in laundry, to reinvent an entire industry. Â
And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.
So, thank you!  🫶
We are sending you a free stain pen for giving us the push we needed,  and we’ve gone back to the drawing board 😂
Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!
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872 comments
Jessica Alderwick
I prefer packaging c from both a customer perspective and also as someone who has worked in retail for 20 years. It clearly shows the item, will be easy to display. Don’t do the window option, it leaves it wide open for easy theft!
Leo
Absolutely A, but with the branding on the bottom from B.
B with the open packaging could lead to theft more easily.
Michele Lord
B definitely has a high end look💜
Vera
Definitely C! It’s just the right amount of retail friendly with that perfect twist of tallow + ash originality.
SarahP
Def B I saw packaging of the pen in Waitrose and although it was next to you laundry products I did a double take on the bland packaging ( I actually thought it was a refill tbh ) the open all round window is high end packaging that fits your brand yes it’s more costly so you need to ask is the extra cost worth it to align the brands current aesthetic ? For repeat buyers via web no just simple packaging would suffice , but to generate sales on the shop floor I think you def as you have said need a rethink
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