Help us re-name this product!
In November we launched ‘Candy Beach’. It was meant to be our Flagship product. Our signature brand-coloured bottle and scent. But it quickly became our worst seller! 😂
The fragrance inside Candy Beach is absolutely gorgeous, and the bottle is arguably our most aesthetic. The fragrance is a unique blend of Vanilla, Dragonfruit and Musk… but the product just hasn’t caught on!
Do we need a new name? And does anyone have any good ideas? Or is there something else that’s holding back people trying the product? Let us know what you think before we go back to the beginning on this one!
Would love to hear from you 💜
457 comments
Davina Burgess
For me it would be the name – and then the images showing the video which convey a scent which would be sweet / cloying. You know the issue, could the solution be an anagram of the old name? If it’s a signature scent could you go for an anagram of Tallow and Ash (Tallo Wash Land, creating a fantasy space for advertising?)… or perhaps it becomes more of a mystery? … number it, like Chanel, have some names along similar lines and No 5
Hard to say without trying it. I do know I went partly for the names I chose: Oud, Celestial and then a more fun Duvet Day, all in part the description, but buying “blind” does mean being guided by everything you can take from the suggestions… Candy certainly doesn’t do it for me… perhaps the signature bottle simply has a cross over the original name and handwritten, more than a name (taking a well considered thought from Barcelona football)… good luck!
Carla
Maybe it’s too similar in bottle colour to the Aurora one? Although out of the 2, I also prefer this scent… I agree the name might be wrong, maybe the “candy” part of it needs reworking, bc it is not as “sophisticated” as the other names… what about using a Brazilian name since it’s meant to smell along the lines of Cheirosa 68… how about “Beach Aromatico“ or even using “Cheirosa Beach” pending the legality, although (and I’m sure the marketing team have researched this) ‘cheirosa’ is a not a patented Brazilian word, but it has no direct English translation.
”Lychee Beach”
“Hibiscus Beach”
“Tropical Beach”
“Tropicais Beach” (not a typo the Portuguese for ‘tropical’)
Good luck!
Luce
I think this one isn’t on my radar simply because it’s the only one not included in the sample pack/not available as a sample! I’m quite sensitive to fragrance so I don’t think I would gamble £13 just to see if I liked the scent (I’m unfamiliar with PDM/Cheriosa), but I would definitely pay the extra £2.49 to try it out when I get my next subscription xx
Nishi
Name resonates sweet shop, bottle colour shouts lavender. It’s only when you read the description you might give it a 2nd glance. But initially I bypassed it too….nothing resonates the hues of any of the fragrances or the region the blend is a depiction of.
Just my 2 cents. Hope it helps.
Annabell
This is a lovely fragrance!!
I’d definitely change the colour to something more.. classy? The colour it is makes it appear sickly? I believe the colour of a product can definitely say a lot about the scent without even smelling it. Everyone has a little synesthesia. Hahaha.
Name wise – to suit. For example, instead of beach, add something to match the weather of a beach.
Some ideas:
“Sweet Sunshine”. You could even make it pastel yellow! I think that would suit. Yellow would be lovely.
“Dragon Sands” with an emerald green bottle.
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.