Help us re-name this product!
In November we launched ‘Candy Beach’. It was meant to be our Flagship product. Our signature brand-coloured bottle and scent. But it quickly became our worst seller! 😂
The fragrance inside Candy Beach is absolutely gorgeous, and the bottle is arguably our most aesthetic. The fragrance is a unique blend of Vanilla, Dragonfruit and Musk… but the product just hasn’t caught on!
Do we need a new name? And does anyone have any good ideas? Or is there something else that’s holding back people trying the product? Let us know what you think before we go back to the beginning on this one!
Would love to hear from you 💜
457 comments
Julie Smillie
Rename it, give it 3 months and if no improvement in sales then shelve it. Another option would be to remove it from general sale and introduce it periodically as limited edition, a bit like McD’s and they’re big tasty! 🤣. Rename idea – Beach Bum. Good luck guys!
Sarah Lee
This is my least favourite of all your products. The scent is too much and, although I know it isn’t, smells artificial. Renaming it would do nothing to improve it for me. My option? Consign it to history, learn from the feedback, develop a new signature scent and launch a new product. Good luck.
Sarah
You should definitely rename it.
Julie Thomas
Rename it Beach Vibes, maybe ‘candy’ puts people off x
Colette Forshaw
Hi there tbh I would never order this going off the name makes it sound sweet sickly smelling . Hope that helps
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